You see, back in my days as an actress...
I used to host a show called "The Metal Show" on VH1...
...Where I interviewed some of the top rockstars in the world like Aerosmith, Sammy Hagar, Smashing Pumpkins, Slash, and Lars from Metallica to name a few.
And even though working on the show didn't pay much...
It allowed me to gain invaluable experience that ended up making me millions of dollars in my coaching business later on.
Because I got to see firsthand how all the famous brands and celebrities in the music industry built a loyal fanbase of clients that bought from them over and over again.
So naturally, when I found myself struggling to start my business following the advice all the so-called 'gurus' peddle online...
I had a BIG 'AHAA MOMENT'!
You see, I realized that none of the famous brands and celebrities I interviewed on the show used any of these pushy, gimmicky, or sales-y tactics to get their products, albums, or events sold...
Instead, they were doing something completely different.
Something that, after a while, I started seeing top brands in almost every other niche imaginable doing as well...
So what was their secret?
What are famous brands and celebrities doing differently to stand out, go viral, and build a loyal fanbase that buys from them over and over again?
THEY CREATE MASSIVE HYPE AROUND THEIR BRANDS!
They get people excited to buy from them...
And leverage all that buzz to generate more leads, sales, and profits for their business.
There's no forcing or trying to twist your arm to convince you to buy their product or service.
It was all positive...
And based on making your audience feel good emotions.
This makes it so you don't have to chase clients, instead, clients come to you.
And that's why...